We are attempting to gain statistical information from the broadest variety of organizations and individuals possible to ensure the most accurate results.

Non-industry participants won’t be able to participate. Those who attempt will be navigated to an exit page that thanks them for their interest but informs them that this particular survey is targeted to individuals who are employed in the adult entertainment industry.

If we provided actual question phrasing and answer choices, the data from the survey would be skewed and influenced by human tendencies to change minds or decide over time to answer differently. Surveys are essentially snapshots of your reality. How you answer may vary day to day. Invariably, our perceptions are influenced by whether or not a day or week has gone well.

Survey-based analysis is what is known as subjective analysis, which is different from empirical analysis — literally comparing tangible measurement of one company to another — that you may be accustomed to. The following is a description of the general questions this particular XBIZ Research survey will ask you.

• QUALIFYING QUESTION — if not qualified, close the survey (e.g: Are you in the adult industry? – yes/no)
  
• NATURE OF BUSINESS
  • General role in company (multiple choice)
• Identification of primary business (multiple choice)
• Regional location of primary business (multiple choice)
• Regional location of sales/customers (ranking question)
• Business categories (multiple choice)

• BUSINESS GROWTH AND STRATEGIES
  • General business growth in ’08 (multiple choice)
• Anticipated revenue growth (multiple choice)
• Possible business strategies (multiple choice matrix)
• Issues of concern (multiple choice matrix)
• General business characterization (multiple choice)

Close with contact information so that survey participants can follow up if they want to be listed as a survey participant.

Professional market research can tell you:

CONSUMER AND PURCHASING CHOICES

• Who are your customers?
• Demographics: gender, age, geography
• Lifestyle and life choices
• Loyalty factors and purchasing decisions
• What do they need?
• What do they like?
• How much will they pay for your product or service?
• What packaging or presentation catches their attention?
• Do your customers like new product offerings or do they crave familiarity?

COMPETITIVE ANALYSIS

• How does your company compare to your competition?
• How are your products and services different from your competion’s?
• Where are the opportunities for expansion?
• New products and services
• New consumers
• Growth and expansion of business
• Unserved or underserved consumers or locations
• Market saturation

• Stay on top of your game in a tricky economy.
• Expand, grow and increase your profit margin.
• Strengthen your company’s position within the industry.
• Inspire and create opportunities for new business and alliances.

Without market research, you must rely on instinct and luck, but that can only go so far.

Market research quantifies success and allows businesses to make the most informed business decisions possible for future endeavors.

• When you’re ready to become PROACTIVE about your business
• Before a major business decision
• In preparation for expansion
• Before introducing a new product, service or concept
• When you’re seeking to improve and enhance consumer loyalty
• When you want to turn a great idea into a winning business strategy
• When you have questions about your business and aren’t sure where to find the answers
• When you wonder what your next step should be
• When you realize that you have no “exit strategy”