XBIZ Research - Methodology

Methodology

XBIZ Research market studies are based on surveys of adult industry stakeholders. The surveys are distributed to adult companies of all sizes and all functions within the industry.

The goal of XBIZ Research is to gain statistical information from the broadest variety of organizations and individuals possible to ensure the most accurate results.

Who participates?

Representatives from adult entertainment businesses.

Who guides XBIZ Research?

XBIZ Research is headed by Sarah LoPrinzi, a proven and published market research expert with 20 years of experience analyzing and consulting for Fortune 50 companies in a wide variety of industries. Under her guidance, XBIZ Research constructs research project plans which include clear and concise questions and strategies to comprehensively use all of the information gained from surveys.

Sarah LoPrinzi
Market Research Director
(310) 820-0228 ext. 726

General Overview

Qualifiers are the conditions or demographics that make people eligible to participate in a particular survey. For XBIZ Research surveys, being a participant in the adult entertainment industry qualifies an individual to take the survey.

Non-industry participants are not qualified to participate. Those who attempt are navigated to an exit page that thanks them for their interest but informs them that XBIZ Research surveys are targeted to individuals who are employed in the adult entertainment industry.

If we provided actual question phrasing and answer choices, the data from the survey would be skewed and influenced by human tendencies to change minds or decide over time to answer differently. Surveys are essentially snapshots of participants' reality. How a participant answers may vary day to day. Invariably, our perceptions are influenced by whether or not a day or week has gone well.

Survey-based analysis is what is known as subjective analysis, which is different from empirical analysis — literally comparing tangible measurement of one company to another — that one may be accustomed to. The following is a description of the general questions asked on XBIZ Research surveys.

QUALIFYING QUESTION — if not qualified, close the survey (e.g: Do you currently work in the adult entertainment industry? – yes/no)
NATURE OF BUSINESS
- General role in company (multiple choice)

Identification of primary business (multiple choice)
Regional location of primary business (multiple choice)
Regional location of sales/customers (ranking question)
Business categories (multiple choice)

BUSINESS GROWTH AND STRATEGIES
- General business growth in the current year (multiple choice)

Anticipated revenue growth (multiple choice)
Possible business strategies (multiple choice matrix)
Issues of concern (multiple choice matrix)
General business characterization (multiple choice)

Close with contact information so that survey participants can follow up if they want to be listed as a survey participant.